spbumeСоциология и правоSociology and Law2219-62422219-6250Saint-Petersburg University of Management Technologies and Economics10.35854/2219-6242-2019-4-6-17spbume-245Research ArticleСОЦИАЛЬНЫЕ ПРОБЛЕМЫ ОБЩЕСТВАSOCIAL PROBLEMS OF A SOCIETYМетодология исследования коммуникативных стратегий политических лидеров в онлайн-пространствеA Methodology for the Research of Communicative Strategies of Political Leaders in OnlineИвановС. А.IvanovS. A.

Сергей Анатольевич Иванов — заведующий лабораторией изучения социально-экономических и политических процессов современного общества, доктор экономических наук, доцент.

191124, Санкт-Петербург, ул. Смольного, д. 1/3, 9-й подъезд, каб. 107; (812) 950-57-90

Smol’nogo St. 1/3, the 9th entrance, St. Petersburg, 191124; (812) 950-57-90

ivanov.s@iresras.ruЛегостаеваН. И.LegostaevaN. I.

Наталья Игоревна Легостаева — научный сотрудник лаборатории изучения социально-экономических и политических процессов современного общества, кандидат социологических наук.

191124, Санкт-Петербург, ул. Смольного, д. 1/3, 9-й подъезд, каб. 107; (812) 950-57-90

Smol’nogo St. 1/3, the 9th entrance, St. Petersburg, 191124; (812) 950-57-90

ПлатоновК. А.PlatonovK. A.

Константин Аркадьевич Платонов — специалист Центра социологических и интернет-исследований, кандидат социологических наук.

191124, Санкт-Петербург, ул. Смольного, д. 1/3, 9-й подъезд, каб. 107; (812) 950-57-90

Smol’nogo St. 1/3, the 9th entrance, St. Petersburg, 191124; (812) 950-57-90

СветловК. В.SvetlovK. V.

Кирилл Владимирович Светлов — научный сотрудник лаборатории изучения социально-экономических и политических процессов современного общества, кандидат экономических наук.

191124, Санкт-Петербург, ул. Смольного, д. 1/3, 9-й подъезд, каб. 107; (812) 950-57-90

Smol’nogo St. 1/3, the 9th entrance, St. Petersburg, 191124; (812) 950-57-90

Санкт-Петербургский государственный университетRussian Federation20191701202004617Copyright © Иванов С.А., Легостаева Н.И., Платонов К.А., Светлов К.В., 20202020Иванов С.А., Легостаева Н.И., Платонов К.А., Светлов К.В.Ivanov S.A., Legostaeva N.I., Platonov K.A., Svetlov K.V.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://spbume.elpub.ru/jour/article/view/245

Представлен анализ эволюции концепции политического лидерства. Рассмотрены особенности самопрезентации политических лидеров в связи с развитием цифровых коммуникационных технологий. Разработаны и обоснованы методологические принципы анализа стратегий политических лидеров в онлайн-пространстве. Определены и содержательно раскрыты основные методы исследования, в том числе особенности работы с большими массивами данных (Big data) при анализе цифровой коммуникации политических лидеров. Отдельно рассмотрены современные методы математического моделирования, позволяющие решать проблемы разработки и реализации эффективных стратегий политических лидеров в онлайн-пространстве (вероятностные модели, детерминированные и стохастические модели, модели на основе теории игр и др.).

The presented study analyzes the evolution of the concept of political leadership; examines the specific features of self-presentation of political leaders associated with development of digital communication technologies; develop and substantiate the methodological principles of analyzing the strategies of political leaders in the online space; identify and describe the major research methods, including the specific aspects of working with big data when analyzing the digital communication of political leaders; examines modern methods of mathematical modeling that make it possible to solve problems in the development and implementation of efficient online strategies for political leaders (probability models, deterministic and stochastic models, models based on game theory, etc.).

политический лидерсамопрезентациястратегиякоммуникацияонлайн-пространствоинтернетмоделицифровизацияpolitical leaderselfpresenta strategycommunicationonline spaceInternetmodelsdigitalizationстатья подготовлена в ходе исследования, проведенного при финансовой поддержке Российского фонда фундаментальных исследований (РФФИ) в рамках научного проекта № 19-011-31651 «Коммуникативные стратегии российских политических лидеров в онлай-пространстве».This study was funded by the Russian Foundation for Basic Research (RFBR) within the framework of project No. 19-011-31651 Communication strategies of Russian political leaders in the online space.ReferencesVan Seters D. A., Field R. H. The evolution of leadership theory // Journal of organizational change management. 1990. Vol. 3 (3). P. 29−45.Van Seters D. A., Field R. H. The evolution of leadership theory // Journal of organizational change management. 1990. Vol. 3 (3). P. 29−45.Day D. V., Antonakis J. Leadership: Past, present, and future. 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The authors declare that there are no conflicts of interest present.