The influence of business reputation of the organization on its success in the external environment
Abstract
The article examines the impact of business reputation of the company on its success in the external environment, on the attractiveness of the company as a potential employer, the prestige workplace, as well as on the demand of its products. Goodwill is the intangible asset that is difficult for estimating in value term, but which causes additional essential incomes, and also social, status and economic benefits.
About the Author
V. A. Kozhemyakin
Санкт-Петербургский государственный экономический университет
Russian Federation
Russian Federation
References
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Review
For citations:
Kozhemyakin V.A. The influence of business reputation of the organization on its success in the external environment. Sociology and Law. 2017;(1):83-89. (In Russ.)
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