Media technologies for forming a lifestyle and behavior

Abstract

At the present stage of the development of society - in the age of total informatization, public consciousness is largely predetermined by the influence of the mass media - the media. The ubiquitous spread of the media now has a huge impact on the formation of public consciousness, especially among a social group such as youth. At the present stage, the problem of “shifts” in the standards and values of young people has arisen, in particular, there is a distortion of their life goals, a desire for a mythical “success”, a consumer attitude toward education and self-development (studying only those disciplines, directions, specialties that are considered prestigious And highly paid). In many ways, this is due to the impact of those images that are imposed by the media.