Mass media communications and their impact on young people
https://doi.org/10.35854/2219-6242-2021-4-24-32
Abstract
The article discusses theoretical approaches to the definition of the concept of “media communication”, presents the characteristics of the generalized classification of theories of mass communication. It is established that in the course of historical development, specific signs of media communications were formed in certain socio-economic and political conditions. According to the results of a study conducted in 2021, in order to influence social networks on young people, positive and negative effects of social networks as the most popular modern mass media have been established. The author substantiates the effectiveness of gatekeeping as the main method of reducing the influence of social networks on young people, which consists in the development of a message filtering system in media communications.
About the Author
I. A. Yumasheva
St. Petersburg University of Management Technologies and Economics
Russian Federation
Russian Federation
Irina A. Yumasheva — PhD in Pedagogy, Associate Professor, Associate Professor of the Department of Advertising and Public Relations
44A Lermontovskiy Ave., St. Petersburg 190103
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Review
For citations:
Yumasheva I.A. Mass media communications and their impact on young people. Sociology and Law. 2021;(4):24-32. (In Russ.) https://doi.org/10.35854/2219-6242-2021-4-24-32
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