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Management of social problems of youth in Russia: The tool of social advertising (experience of empirical sociological research)
https://doi.org/10.35854/2219-6242-2024-3-326-335
Abstract
The authors consider the issues of efficiency of management of social problems of youth by means of modern social advertising. In the context of the topic of the article the sociological research of modern problems of youth in Russia is conducted, the degree of influence of social advertising on them is assessed, and recommendations for its improvement are developed. The results of the study can be used by the State Duma Committee on Youth Policy, as well as by the Coordinating Council on Social Advertising and Social Communications at the Public Chamber of the Russian Federation.
About the Authors
T. S. Afanasyeva
St. Petersburg University of Management Technologies and Economics
Russian Federation
Russian Federation
Tatiana S. Afanasyeva, PhD in Economics, Associate Professor, Associate Professor at the Department of Media Communications and Advertising
44A Lermontovskiy Ave., St. Petersburg 190020
P. B. Zheltov
PJSC “Rosbank”
Russian Federation
Russian Federation
Pavel B. Zheltov, Director of Product Content
13 Griboedov Canal Emb., St. Petersburg 191186
I. A. Yumasheva
St. Petersburg University of Management Technologies and Economics
Russian Federation
Russian Federation
Irina A. Yumasheva, PhD in Pedagogy, Associate Professor, Associate Professor at the Department of Media Communications and Advertising
44A Lermontovskiy Ave., St. Petersburg 190020
References
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Review
For citations:
Afanasyeva T.S., Zheltov P.B., Yumasheva I.A. Management of social problems of youth in Russia: The tool of social advertising (experience of empirical sociological research). Sociology and Law. 2024;16(3):326-335. (In Russ.) https://doi.org/10.35854/2219-6242-2024-3-326-335
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